Build something people would actually miss.
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103 Rules / Leadership Series / 08Product teams are surrounded by encouraging evidence. Customers are polite in interviews, prototypes test well, launch traffic looks like success and an average can hide almost anyone who is struggling, so a product can collect a year of good news while nobody comes to depend on it.
103 Rules for Leading Products is a practical guide for product managers, product leads and founders. In short, direct chapters, it covers choosing a problem worth solving, learning from customers without leading them, a strategy that rules something out and testing ideas before they get expensive. It also deals with experiments you would actually act on, prices people can predict, launches that reach somebody, and looking after a product for the rest of its life, including the day it ends.
Product managers, product leads and founders shaping a product.
The job changed. Nobody gave you the instructions.
Enterprise-level leadership: strategy, finance, resource allocation, organisation design, managers of managers, governance and stewardship.
A launch email is not a transformation.
The human adoption of organisational change: impact, sponsorship, participation, communication, barriers, retraining, rollout and sustained use.
